Know what is wrong in an account, and what changed since yesterday.
Every night Adintel checks each account in ten areas over its last 90 days, decides each finding by rule with money thresholds taken from the account itself, and says what is new, what is resolved and why. It also says what it could not check.
Every finding with its cause, and its fix where one change will do.
A finding says what is wrong, how much it matters and what to do about it, each decided by rule over the account’s last 90 days.
Decided by rule, with lines taken from the account.
The checks decide every finding by rule over the account’s last 90 days: whether there is one, its severity, whether it is a quick win, and its estimated impact. Findings rank by severity first, then impact.
Where a threshold is about money, it comes from the account itself, not from a number fixed for everyone. A region is named only when chance would explain its shortfall less than one time in a hundred, and a product that sells is a finding when Google’s own product status says it can no longer show.
A written report has a language model rewrite each finding in plain words. It may not change the facts.
The full rules
What you can do from it
- Fix a finding from Adintel where one change resolves it, such as pausing duplicate keywords, removing a negative that blocks a converting term, or turning off Search Partners, through the confirm that checks it with Google first.
- Write a report in plain words for a new client or a call, print it, or share it by link.
- Read a newly connected account’s first audit in about ten minutes.
- Ask Adintel about a finding, with the finding attached.
What it will not do
- It never presents itself as complete. What it could not check is listed with its reason, and the areas no audit can see are named.
- A check without enough data is skipped and listed, never reported as a pass.
- It changes nothing on its own. A fix waits on your click.
- The nightly check is not shared by link; a written report is.
Questions about the audit
What are the ten areas?
Account structure, bidding, negative keywords, ads and creative, Shopping and feed, conversion tracking, budget, audiences and targeting, search terms, and quality and relevance.
What causes does a change since yesterday name?
Fixed from Adintel, Google’s product status, a change in the account, Adintel correcting its copy, a business context edit, a figure crossing the check’s line, or No change recorded, when nothing Adintel can see explains it.
Where do the thresholds come from?
From the account. Something should have converted by now when its spend would have bought three conversions at the cost per conversion of the rest of its campaign, and it recorded none. Waste is judged among the largest spenders, where it matters.
How is a region judged?
Within each campaign, from Google’s report of where its spend and conversions were. A region where people were located, with at least a tenth of the campaign’s spend, is a finding when it converted so far below what its spend would buy that chance would explain it less than one time in a hundred.
See the audit on a real account.
A real Google Ads account, read only, with nothing to sign up for or connect. The free trial is 14 days on up to 10 of your own accounts, with no card.