Know what needs you this morning, across every account.

Adintel watches every Google Ads account you manage, works out the few things that actually matter today, and shows you the reasoning behind each one. You approve. It applies. Every change is logged.

Request Access See how it works

Early access. Accounts are opened by hand, a few at a time.

Briefing12 accounts · synced 07:00

1
Kin & NestPMax - Core catalogue
Conversion value down 41% week on week while spend held flat
SpendPKR 48,200ValuePKR 126,400ROAS2.6 from 4.4
2
Northline SupplySearch - Emergency callout
Cost per conversion at 2.1x baseline for eight days
Spend$6,410CPA$184Baseline$71
3
Perry Dental GroupSearch – Implants
Capped by budget before 14:00 four days running
Lost IS, budget22%CPA$61Target$95

Nothing else across the other nine accounts crossed the line today.

The problem

You already know what to do. You just cannot get to all of it.

None of that is a skill problem. It is an attention problem, and no dashboard has ever solved it, because a dashboard hands the triage back to you with more data attached.

The morning sweep

Fourteen accounts means fourteen logins and fourteen date comparisons, and the quiet knowledge that you are checking the loud ones and skimming the rest.

The review you defer

A search term pass you know is worth doing, on every account, that has now slipped three weeks because nothing was on fire.

The first hour

A new client whose account you have an hour to understand before you have to say something intelligent about it.

How it works

What it does

Each layer is useful on its own, and none of them acts without you.

1The briefing

A few things, ranked, every morning.

Every connected account is synced nightly and scored against its own history. Adintel builds a statistical baseline per campaign, so what gets flagged is abnormal for that account rather than over a generic threshold someone picked.

What you get is not an alert feed. It is a short list across your whole book, ordered by what is likely to cost you the most today. On a quiet morning it is short. That is the point.

01Kin & NestHigh impactROAS 2.6
02Northline SupplyWatchCPA $184
03Perry Dental GroupOpportunityLost IS 22%

9 accounts - nothing material today

2The reasoning

Every finding tells you why it is a finding.

A number moving is not information. What changed, where it concentrated, what moved with it, and what that probably means is information.

Every finding carries that reasoning and the evidence behind it, written for someone who has done this for years. You can read it in fifteen seconds and disagree with it in five. That is a feature. A tool you cannot argue with is a tool you eventually stop trusting.

Why this was flagged

CPA increased 109%

Where it concentrated62% of spendin one ad group
What moved with itLost IS to rankreached 31%
Likely explanationAuction Pressure

3Search term triage

The review you keep deferring, done as a first pass.

Adintel checks search terms against what each client sells, then sorts them into clear negatives, clear keeps, and terms needing your judgment. Each includes its classification, confidence, and reasoning for later audit.

Review the judgment column, approve obvious negatives in bulk, and Adintel writes them to Google.

Negativefree baby patterns97%Approve 8

Keepbaby blanket98%

Needs youbaby shower ideas58%

4Apply, and log

Act from here, and the client report writes itself.

Once approved, negatives, bid adjustments, and keyword or ad pauses are applied to Google from inside Adintel.

Each change logs its timestamp, account and entity, what changed, and what triggered it. The client-ready log turns monthly reporting into an export instead of an assembly job.

Pause: emergency supplyCPA 2.1x baseline

5The audit

Understand a new account before you pitch it.

Connect any account and get a structured audit in minutes: account structure, conversion tracking, budgets, Search, Shopping, PMax, creative, search terms, product feed, audiences and targeting. Quick wins separated from the strategic work, so you know what you would fix in week one and what you would argue for in month two.

It also tells you what it could not assess and why. An audit that quietly skips what it could not see is worse than no audit, because you will present it.

Conversion TrackingIssues Found
Campaign StructureHealthy
BudgetsReview

Search TermsHealthy
PMaxReview
Product FeedCould not access

Week one4 quick wins

Month two3 strategic changes

The architecture

The reasoning is explained by AI.The decisions are not.

This is the part worth being precise about, because the reasonable objection to an AI tool in this category is that you are not letting a language model spend your client’s money.

You are not. Statistical and rule-based engines decide what counts as a finding, how material it is, and where it ranks. The language model writes the explanation. It does not choose what to flag, what to recommend, or what to change.

And nothing reaches a live Google Ads account without you approving it. There is no autonomous mode, no setting to turn one on, and no plan to add one.

Account Data

Statistics + rules engineDetects - scores - ranks

AI Explanation

Practitioner Approval

Nothing passes without approval

Google AdsApply approved change

The difference

Most tools ask what crossed a threshold.This asks what matters.

The tools you have used were designed before software could reason in language, so they are rule engines with a dashboard in front. A rule engine can tell you that cost per conversion rose 32 percent. It cannot tell you that the rise is concentrated in one ad group, that it started the day a competitor entered the auction, and that it is the third most important thing on your desk this morning.

Forty-seven alerts is not thoroughness.
It is an unpaid triage job handed back to you.

Adintel is built around one question:

What would a senior practitioner do if they sat down with this account right now? Which findings exist at all, how they rank, and what counts as material are the product. That is 14 years of judgment written down as software, not a threshold you configure.

Fit

Who this is for

You manage somewhere between five and thirty client accounts, alone or with a small team. You are good at this, and your constraint is time rather than skill. You want a second pair of hands on the sweep and the triage, and you want to keep the judgment.

Who it is not for

Enterprise teams with dedicated analysts and a BI stack already in place. And anyone looking for hands-off automation, because the whole shape of this product assumes a skilled human approves things.

Origin

Built by someone who does this job

I have managed Google Ads accounts for fourteen years as a freelancer and small agency owner. I built Adintel because my own book had outgrown my mornings, and I ran it on my own accounts daily for a long time before letting anyone else in.

That is why it makes the choices it makes. A software company would have shipped more dashboards. I wanted fewer things to look at and better reasons to look at them.

Shahzada AyubFounder, Adintel

The Adintel search term triage screen for Kin & Nest, with terms sorted into negatives, judgment calls and opportunities.

Access

Access is opening slowly, on purpose.

Adintel is in early access and signup is closed. Accounts are opened by hand, a few at a time, so that every connection gets watched properly while the onboarding path is finished.

Tell me what you manage and I will get in touch when there is room. If it is a fit, I will walk you through connecting your first account myself.

Questions

Frequently asked questions

Does it change anything in my account on its own?

No. Every write to Google waits on your approval, one item at a time or in bulk, and every applied change is logged with what it touched and why.

What access does it need?

You connect through Google’s own consent flow with your Google account, the same way any Google Ads tool does. You can review what it proposes before anything is applied, and revoke access from your Google account at any time.

Can I connect accounts under an MCC?

Yes. Accounts you can reach with your Google login can be connected, including through a manager account.

How is this different from the alerts my current tool sends?

Those fire when a number crosses a threshold you set. Adintel builds a baseline per campaign from that account’s own history, ranks findings against each other, and explains each one with the evidence behind it. The output is a short ordered list, not a feed.

What does it cost?

Pricing is not set yet. Early access is free while access is closed, and no one will be charged without agreeing to a price first.

How long does it take to see anything useful?

Connecting an account pulls 90 days of history, so the first audit is available the same day. The briefing needs a few nights of syncing before its baselines are worth acting on.

Three things need you today. Adintel knows which three.

Request Access

Early access. Opened by hand, a few accounts at a time.