Know what needs you this morning, in every Google Ads account you run.

Every morning Adintel checks each campaign against its own normal, each search term against what the account sells, the conversion tracking, and what Google changed on its own. It ranks what needs you, applies only the changes you approve, and shows whether they worked.

See it on a real account Start free trial

A real Google Ads account, read only, with nothing to sign up for or connect. The free trial is 14 days on up to 10 of your own accounts, with no card.

Kin & NestBriefingDemo

The demo account’s morning briefing: 43 search terms waiting in triage, PKR 65.10 at stake, with Ask about this

A critical anomaly in the demo account, conversions 6 against a normal of 17.0, with its written explanation and its evidence

The demo account’s Overview: Google’s auto-apply and Google’s hand in the account, above the daily trend

A campaign opened on the Overview: its status, daily budget and target, each with its own change button

A waiting negative in the demo account’s triage: where it goes, its match type and Add negative

The search terms page with two terms ticked, and Exclude as negatives above them

The audit’s nightly check: what changed since yesterday and the cause of each

A quick win in the audit with its fix: the campaign’s target, changed from Adintel through the usual confirm

Google’s recommendations for the demo account, nine that Adintel says to dismiss, each with its reason

What you can’t see: the demo account’s spend split between search terms shown, search with no term shown and other channels

The demo account’s conversion actions, each with whether it is counted and its real outcome setting

The demo account’s Timeline: a negative keyword added on 13 Oct, worked at 14 days, with the searches still spending

Google’s change history for the demo account, each change and who made it

Every change Adintel made in the demo account in September, with the reason for each, ready to print

The demo account’s client report: the period in figures and what we changed

Google’s hand

9Adintel says dismiss
6Your call
133assets Google made

What you can’t see

65%

of 30 days’ spend went on search Google shows no term for

Since yesterday’s check

1new
2no longer reported

Google is not showing some products your campaigns include

Google’s product status

Ask Adintel

When can I approve in bulk?

1 · Triage: When can I approve in bulk?

Nothing changes until you click it.

There is no automatic mode, and no setting to turn one on.

Every change is logged.

Who made it, what it touched, before and after, and why.

Priced on accounts.

Never on ad spend, never on people.

Its rules are public.

The rules behind each decision are in the help centre, for you to check.

The problem

You already know what to do. You just cannot get to all of it.

None of that is a skill problem. It is an attention problem, and a dashboard does not solve it, because it hands the triage back to you with more data attached.

The morning sweep

Every account is another login and another date range to compare, and the quiet knowledge that you check the loud ones and skim the rest.

The review you defer

A search term pass you know is worth doing on every account, which keeps slipping because nothing is on fire.

The first hour

An account you have just taken on, and not long to understand it before you have to say something intelligent about it.

How it works

What it does

Each layer is useful on its own, and none of them changes an account without you.

1The briefing

A few things, ranked, every morning.

Every account you monitor is read each morning and scored against its own history. Adintel builds a statistical baseline per campaign, so what gets flagged is abnormal for that account rather than over a generic threshold someone picked.

What you get is not an alert feed. It is a short list across every account you run, with anything that makes an account’s figures untrustworthy, such as a tracking break, first, and then the money at stake. On a quiet morning there is nothing on it. That is the point.

01Whole accountInvestigate nowConversions 6
02Whole accountWorth a lookConversion value PKR 71,185
03PMax | Feed Only · USInformationalCTR 4.66%

From the demo account’s anomalies, 21 to 27 Oct.

2The reasoning

Every finding tells you why it is a finding.

A number moving is not information. What changed, where it concentrated, what moved with it, and what that probably means is information.

A departure in your briefing carries that reasoning and the evidence behind it, written for someone who has done this for years. You can read it in seconds and disagree with it just as fast. That is a feature. A tool you cannot argue with is a tool you eventually stop trusting.

Why this was flagged

Conversions 6 against 17.0

Where it concentrated34% of the shortfallin PMax_tROAS_Outfits+Shoes
What moved with itSpend per dayPKR 3,554 against PKR 6,780
Likely explanation“Both campaigns also saw spend cut by more than half, pointing to the campaigns throttling themselves to chase higher ROAS targets rather than a demand collapse.”

An anomaly in the demo account, 25 Oct, with the evidence its explanation was written from.

3Search term triage

The review you keep deferring, done as a first pass.

Adintel checks search terms against what the account sells, then sorts them into negatives, opportunities, and terms needing your judgment. Each includes its classification, confidence, and reasoning for later audit.

Review the judgment calls, approve the rest one by one or, once your own record earns it, in bulk, and Adintel writes them to Google.

Negativewooden mobile holder for crib82%Add negative

Opportunitybaby stroller100%1 conversion

Judgment callgraco stroller100%Competitor: Graco

4Apply, and log

Act from here, and the client report writes itself.

Once approved, negatives, keywords and search themes, bid cuts, pauses, budgets and targets are applied to Google from inside Adintel.

Each change logs its time, the account, what it touched, before and after, why, and who. On the 1st, last month’s client report is drafted for you, with every change in it.

Target ROAS 800% → 750%PMax | Feed Only · High Margin Prod. · from the Overview

5The audit

Understand a new account before your first call.

Connect an account and get a structured audit in about ten minutes, across ten areas: account structure, bidding, negative keywords, ads and creative, Shopping and feed, conversion tracking, budget, audiences and targeting, search terms, and quality and relevance. Quick wins are kept apart from the strategic work, so you know what you would fix in week one and what you would argue for in month two. Every night it checks again and says what changed since yesterday.

It also tells you what it could not assess and why. An audit that quietly skips what it could not see is worse than no audit, because you will present it.

Shopping & feedNeeds attention
BiddingNeeds attention
BudgetNeeds attention

Negative keywordsNeeds attention
Account structureWorth knowing
Performance Max settingsNot assessed

Week one5 quick wins

Month two14 strategic findings

Google’s automation

Google changes your accounts too.

Adintel reads what Google did in each account every day. It shows on the Timeline beside your own changes, and a change Google auto-applied comes first in your briefing.

See which auto-apply types are on, riskiest first, and pause them from Adintel.
Each of Google’s recommendations is judged by rule against your goal and break-even; Google’s own estimate never decides.
Spend split three ways: search terms Google shows, search with no term shown, and other channels.

65%of the demo account’s spend over 30 days went on searches Google shows no term for

Search term shown34% PKR 56,594
Search, no term shown65% PKR 108,936
Other channels0.6% PKR 980

Google’s 15 recommendations, judged

Worth acting on0
Adintel says dismiss9
Your call6

Google’s auto-apply

Use optimized ad rotationLow riskPause

Kin & Nest in the demo, 29 Sep to 28 Oct.

Prove it

Whether it worked, judged against the campaigns you left alone.

Each change is judged at 7, 14 and 30 days against the account’s unchanged campaigns of the same type, so a shift in demand across the account is not taken for the change’s effect. Under 10 conversions, it says it is too thin to say.

The Timeline holds every change by anyone, Google’s included, and your notes, 13 months back.

Did it work? · 1 negative keyword added, 13 Oct

6 Oct13 Oct20 Oct27 Oct3 Nov10 Nov

7 days before

7 daysWorked

14 daysWorked

30 daysToo early

Today

Timeline

Google1 asset Google made started serving29 Oct
Adintel users, in Google AdsTarget ROAS 600% → 500%26 Oct

Kin & Nest in the demo: a negative added on 13 Oct, and its verdicts so far.

Client reports

A report your client can check.

On the 1st, last month’s client report is drafted for you, composed by rule from the account’s own figures, in your name and with your logo, never naming Adintel. Its summary is checked number by number, and no saving is ever estimated.

Share a final report or a written audit as a frozen copy behind a link that expires after 7, 30 or 90 days and can be turned off.
Opens are counted, never who opened it.

A client report as it prints, and its Share by link panel.

Work together

As many teammates as you like, on every plan.

Give each teammate the accounts they work on, as an editor or a viewer on each. They sign in with their own email and never connect Google for your accounts, and every change is logged under the person who made it.

Ask Adintel answers from the help articles and your own accounts, and cites each source.
It only reads, and answers up to 20 questions a day.

Ask AdintelNew chat

About this page

What are the columns?What does a card say?How do I add a negative from a card?

What does a card say?

1 · Triage: What does a card say?

Team

TeammateKin & NestEditor

TeammateKin & NestViewer

Invite a teammate

Ask Adintel on the Triage page, and the Team page’s roles.

The architecture

The reasoning is explained by AI.The decisions are not.

This is the part worth being precise about, because the reasonable objection to an AI tool in this category is that you are not letting a language model spend your money, or a client’s.

You are not. Statistical and rule-based engines decide what counts as a finding, how material it is, and where it ranks. A language model explains, sorts search terms inside rules that check it, and words your briefing. It never changes an account. You do.

And nothing reaches a live Google Ads account without you approving it. There is no autonomous mode, and no setting to turn one on.

Account Data

Statistics + rules engineDetects, scores, ranks

AI Explanation

Your Approval

Nothing passes without approval

Google AdsApply approved change

The difference

Most tools ask what crossed a threshold.This asks what matters.

A threshold rule can tell you that cost per conversion crossed a line someone set. It cannot tell you where the rise concentrated, what moved with it, what changed in the account the days before, or whether it matters more this morning than anything else across your accounts. Adintel judges each campaign against its own normal and tells you all four.

A wall of alerts is not thoroughness.
It is an unpaid triage job handed back to you.

Adintel is built around one question:

What would a senior practitioner do if they sat down with this account right now? Which findings exist at all, how they rank, and what counts as material are the product. That is 14 years of judgment written down as software, not a threshold you configure.

Fit

Who it is for

You run Google Ads accounts, one or many: your own business’s, your clients’, or your employer’s. Or you answer for them, and want to see what an agency and Google changed. Your constraint is attention, not skill. You want the sweep and the first pass done every morning, and you want to keep the decisions.

Who it is not for

Anyone who wants a tool to change accounts on its own. The whole shape of the product assumes a person approves each change, and there is no automatic mode. And anyone who needs one tool across several ad platforms, since Adintel works with Google Ads only.

Origin

Built by someone who does this job

I have managed Google Ads accounts for fourteen years as a freelancer and small agency owner. I built Adintel because my own book had outgrown my mornings, and I ran it on my own accounts daily for a long time before letting anyone else in.

That is why it makes the choices it makes. A software company would have shipped more dashboards. I wanted fewer things to look at and better reasons to look at them.

Shehzada AyubFounder, Adintel

The briefing

A departure starts at 1.5 standard deviations from the campaign’s own normal.

How anomalies are found

1 of 7

Rules Adintel follows, each published in the help centre.

Free trial

Try it on your own accounts for fourteen days.

The whole product on up to 10 of your accounts, with no card. Nothing is charged when the trial ends unless you choose a plan, and if you do not, everything stays readable for 30 days.

Adintel reads the accounts you choose so it can sync and analyse them, and changes them only when you approve a change.

What Adintel asks Google for, and why Privacy policy

1Connect Google AdsThrough Google’s own consent screen.
2Choose your accountsUp to 10. Only the ones you choose are synced.
3Read your first auditIn about ten minutes, on the account with the most spend; your first briefing follows.

Start free trial

14 days free on up to 10 accounts. No card needed.

Plans from $99 a month, billed on the accounts you choose. See pricing

Questions

Frequently asked questions

Does it change anything in my accounts on its own?

No. Nothing reaches Google Ads without your click, and there is no automatic mode or setting to turn one on. Every change is logged with the time, the account, what it touched, before and after, why, and who made it.

What access does it need, and why can it change my accounts?

One Google Ads permission, which Google’s consent screen words as “See, edit, create, and delete your Google Ads accounts and data.” It is the only permission the Google Ads API has, so every tool that works with Google Ads asks for the same one. Adintel reads the accounts you choose, and changes them only when you approve a change. Adintel has completed Google’s OAuth verification for the Google Ads permission it asks for, and access tokens are encrypted before they are stored. You can remove Adintel’s access in your Google Account at any time. What Adintel asks Google for, and why

Which accounts does it read?

Only the ones you choose. Every account your Google login reaches is listed, and those you leave unticked are not synced and do not count toward your plan. Each one you choose is read early each morning and again later in the day.

Can I connect accounts under a manager account (MCC)?

Yes. Connect the manager account’s login once and every account under it is listed; only the ones you choose are synced and counted.

How is this different from the alerts I already get?

Alerts fire when a number crosses a line someone set. Adintel judges each campaign against its own normal, ranks what it finds across all your accounts, and brings you at most five things a morning, each with why it matters. On a quiet morning it brings none.

Can my teammates use it?

Yes, as many as you like, on every plan, each an editor or a viewer on the accounts you give them. They sign in with their own email and never connect Google for your accounts.

What does the language model see?

What each use works on. For triage, each search term with its figures, what the account sells, your business context and your earlier decisions; for an explanation, the figures and the evidence the rules worked out; for your briefing, the items the rules found and ranked. The model’s provider processes it on our behalf and does not use it to train its models. The security page lists every use. What the language model sees

What happens to my data if I stop?

Syncing and analysis stop, and everything stays readable for 30 days; choose a plan in that time and Adintel picks up where it left off. After that, the data Adintel synced is deleted and its access to your Google login is revoked. A cancellation applies at the end of the period you paid for.

What does it cost?

$99 a month for 10 monitored accounts, $179 for 20 and $249 for 30, and a year costs ten months; above 30, a Custom plan. You are billed on the accounts you choose, never on ad spend and never on people, and every plan is the whole product. Prices are in US dollars, with tax added at checkout where it applies. The trial is 14 days on up to 10 accounts, with no card. See pricing

How soon will I see something useful?

Your first audit arrives in about ten minutes. Choosing an account syncs its 90 days of history; the audit runs on the account with the most spend, and your first briefing follows from the same analysis. From then on, every account you choose is read and analysed each morning.

Can I see it before I connect anything?

Yes. See it on a real account opens a real Google Ads account in Adintel, read only, with nothing to sign up for or connect.

Know what needs you before you log in to a single account.

See it on a real account Start free trial

A real Google Ads account, read only, with nothing to sign up for or connect. The free trial is 14 days on up to 10 of your own accounts, with no card.