Asking Adintel

What is Ask Adintel?

A chat at the bottom right of every page of the app. Choose Ask Adintel and ask in your own words: how a page works, why a search term was sorted the way it was, what an anomaly means, why an item is in your briefing. On a computer the chat opens in that corner and the page stays usable, and the arrows at its top make it larger for long answers, then smaller again; on a phone it fills the screen. The cross at its top closes it. The conversation stays with you as you move from page to page, and New chat starts a fresh one.

It only reads, and changes nothing in Adintel or in Google Ads. Ask it to make a change and it tells you where in Adintel to make it. A person answers a question about a charge, a refund, an invoice or a price these articles do not state: Ask Adintel says so and gives you the support address (reaching a person).

Where do its answers come from?

Two places only: these articles, and the accounts you can open in Adintel, including the ones a team gave you. From those accounts it reads what Adintel's screens show: how a search term was sorted and why, an anomaly and its explanation, the Timeline with whether each change worked, the latest audit and your briefing. It reads no other account.

A language model writes each answer from what it has read. The numbers in the answer point to the sources listed under it. A source from these articles opens in a new tab at the section used; a source from an account opens the page it is on, and on a phone the chat closes to show it. Check the source before you act on an answer. When these articles do not cover a question, the answer begins "The help doesn't say", and Email support with this question under it opens an email to support in your mail app, with your question in it.

How do I ask about something on a page?

Ask about this is on each briefing item, each search term's card in triage, each anomaly and each audit finding. It opens the chat with that item attached and a question ready to send, so Ask Adintel reads exactly that item before it answers; on a group's card in triage it reads the group's terms that spent the most, up to eight. Change the question if you like, then send it. An empty chat also offers questions about the page you are on, under About this page; choosing one asks it at once.

How many questions can I ask?

Up to 20 a day, across all your accounts; the count starts again at midnight UTC. When five or fewer are left, the chat says how many. A question that fails on our side, or that Ask Adintel declines to answer, does not count; one you stop does.

It answers one question at a time. While it works, the chat says Just a moment… and the send button becomes a stop button; the answer then appears whole.

When can I use Ask Adintel?

During your free trial, on a plan of your own, or on a team while its owner's trial or plan is active. Otherwise the chat says so, and these articles still answer most questions (when access ends). In the demo it does not answer, and links instead to questions about the page that these articles answer (seeing Adintel on a real account).

What is kept, and for how long?

Your conversation is kept until 24 hours after its last question, so it is still there when you move between pages or come back later. Then it leaves the chat, and its answers and their sources are deleted, with the page and account each question was asked on and anything it was asked about. New chat does the same at once for the conversation you leave. The words of your questions are kept under your sign-in for 90 days after you ask them, without the answers, so we can see what these articles and Adintel's screens leave unclear. Mark an answer Helpful or Not right, and the mark is kept with the question to show us which articles and screens to improve first.