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How Adintel works, page by page. And the rules behind each decision.
Written for people who run Google Ads accounts. If an article does not answer your question, email support@adintel.io and a person replies.
Getting started
Signing up, connecting Google Ads, choosing your accounts, and when Adintel reads them.
- Signing up and signing inAn emailed link instead of a password, and the four questions before you connect Google Ads.
- Connecting Google AdsGiving Adintel access through Google's own consent screen, adding a second login or manager account, and taking access away.
- Choosing the accounts you monitorOnly the accounts you choose are synced and analysed. What happens when you add one, take one off, or reach your plan's limit.
- When Adintel reads your accountsWhen each account is read from Google and analysed, when the briefing arrives, and why the newest days can still change.
Each page in Adintel
What every page shows, and what each control on it does.
- BriefingThe few things across all your accounts that need you this morning, what each item says, and what you can do from it.
- AccountsEvery account you monitor on one page, what its light and its pacing bar mean, and the month line.
- OverviewOne account at a glance, panel by panel, and changing a campaign from its row.
- AnomaliesWhat an anomaly card tells you, its evidence, and what Acknowledge, Resolve and False positive do.
- TriageWorking the search-term columns, what each card says, and what every button sends to Google Ads.
- ActionsThe bid, pause and budget suggestions, the rule behind each, and applying, adjusting or skipping them.
- Search termsEvery search term for the window, what has already been done about each, and excluding or adding them from the page.
- TimelineEvery change in an account, day by day, who made it, your notes, and the printable record of Adintel's changes.
- AuditThe nightly check and written reports, what changed since yesterday, reading a finding, and fixing one from Adintel.
- RecommendationsGoogle's open recommendations with Adintel's verdict on each, how each kind is judged, dismissing them, and the assets Google made.
- ConversionsEach conversion action and what it recorded, marking the real outcome, how a tracking break is caught, and changing an action's settings.
- Business contextWhat you tell Adintel about the business, which parts of the product read each section, and what a change costs.
How Adintel decides
The rules behind the briefing, anomalies, triage, the audit, the verdicts and the rest.
- How the briefing chooses its itemsRules find the candidates and rank them by what they put at stake, and only then does a language model pick and word the few that lead.
- The briefing emailWhen the briefing email arrives, what it carries, where its links go, and the three ways to turn it off.
- How anomalies are foundEach campaign judged against its own normal, the line a departure has to cross, what makes one serious, and what the explanation may and may not do.
- How triage sorts search termsWhich terms are checked, the rules that run before any model, what the model reads, and why your decisions stick.
- How the audit decidesChecks decide every finding by rule, most money lines come from the account itself, findings rank by severity, and the nightly check says what changed and why.
- Did it workHow a change is judged at 7, 14 and 30 days against the campaigns that did not change, what each verdict means, and why some changes are not judged.
- Targets and profitEach target read against what it delivered, your goal and your break-even, how long a new target gets to settle, and the month against its budget.
- What you can't seeHow much of the spend went to searches whose term Google shows, to search with no term shown, and to other channels, and what reaches each part.
- Changes you make from AdintelNothing reaches Google Ads without your click. What the confirm checks, what goes many at once and what one at a time, undoing a change, and the record of every change.
Trial, plans and billing
The free trial, the plans, changing or cancelling, and what happens to your data.
- The free trialFourteen days of the whole product on up to 10 Google Ads accounts, with no card, and what happens when it ends.
- Plans, billing and cancellingWhat you pay for, how to subscribe or change plan, cancelling, failed payments and refunds.
- When access ends, and your dataWhat stops when a trial or plan ends, what stays readable for 30 days, and what is deleted after that.
Getting help
How to reach a person.