See what Google changed on its own, and what its recommendations are worth.
Adintel lists the auto-apply types Google has on, riskiest first, and lets you pause them. It judges each of Google’s recommendations by rule against your goal and break-even, counts the assets Google made, and puts back a budget or target auto-apply changed.
What Google did, and what it wants to do next.
Google changes accounts on its own and recommends more. Adintel reads both every day: what auto-apply changed, and each recommendation judged by rule against the account’s own figures.
Judged by rule, never by Google’s estimate.
Each of Google’s open recommendations is judged by rule every morning, against your goal and break-even from business context and what the campaign spent and converted: Worth acting on, Adintel says dismiss, or Your call. No language model is involved.
A budget raise, for one, is worth acting on only when Google says the campaign lost 10% or more of its impression share to budget over 14 days while spending at least 90% of its budget, with 10 or more conversions at a cost no more than 10% worse than your goal and not below break-even.
Where Google estimates what a recommendation would bring, the reason quotes it, but the estimate never decides.
What you can do from it
- Pause an auto-apply type from Adintel, after you confirm it.
- Put back a budget, target or network that auto-apply changed, through the same confirm.
- Dismiss a recommendation in Google Ads, or every one Adintel says to dismiss at once, each logged.
- Open a budget or target recommendation in the campaign’s own controls, where you type the amount and Google checks it before it is sent.
- See Google’s changes on the Timeline beside your own. A change Google auto-applied comes first in your briefing.
- Switch AI Max’s settings on a Search campaign from the Overview or a briefing item. The demo account runs no AI Max, so the demo does not show them.
What it will not do
- It never applies one of Google’s recommendations itself, since applying one through Google cannot be checked in advance or undone.
- A dismissal cannot be brought back. Google gives tools no way to undo one, though it may offer the recommendation again.
- Google’s own estimate never decides a verdict.
- Automated promotions and coupons are not readable through Google’s API, so check those in Google Ads.
Questions about Google’s automation
How is a loosened target judged?
Dismissed when the target changed within its settle days, 14 unless you set another number, when the new target would miss your goal by more than 10%, or when a new target ROAS would be below break-even. Otherwise it is your call.
What are the assets Google made?
The assets Google created for the account, counted and listed by where they serve, including any attached to nothing. Where Google reports figures for them, the last 30 days are shown as Google gives them.
Which auto-apply types come first?
The riskiest: adding keywords, broadening match types, raising budgets and loosening targets. Types Google does not name to outside tools show together as one row marked Risk unknown.
Can I see everything Google changed?
The Timeline holds every change by anyone, Google’s auto-apply and Google itself included, 13 months back.
See Google’s hand in a real account.
A real Google Ads account, read only, with nothing to sign up for or connect. The free trial is 14 days on up to 10 of your own accounts, with no card.