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Change a campaign where you see the problem, with its before and after checked first.

Each campaign’s status, daily budget, target and AI Max switches sit on the Overview and on the briefing items that need them. Before a change is sent, Adintel reads the account from Google, shows each item as it is and as it will be, and asks Google to check the exact change. Bid cuts, pauses and budget moves come as suggestions, worked out by rule each morning and ranked by the money at stake.

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Kin & NestOverviewDemo

The demo account’s Overview: Google’s auto-apply caution and Google’s hand, the daily trend, this month’s verdicts and targets, and the campaigns.

What you see

The controls where you look, and every change on record.

An open campaign row leads with Change in Google Ads: its status, its daily budget, its target and, on Search, the AI Max switches, with the latest change Adintel made under each and Undo beside it.

A campaign’s controls on the demo account, with Change budget opened on an empty box. — The amount is yours to typeChange budget opens an empty box beside today’s figure; the box is never filled in for you.

The amount is yours to typeChange budget opens an empty box beside today’s figure; the box is never filled in for you.

Pause campaign chosen on Kin & Nest, and the confirm with the campaign as it is and as it will be. — Checked with Google firstThe confirm shows each item as it is in Google Ads and as it will be, what it can spend, and Google’s check of the exact change.

Checked with Google firstThe confirm shows each item as it is in Google Ads and as it will be, what it can spend, and Google’s check of the exact change.

Undo chosen on a target Adintel changed on Kin & Nest, and the confirm that puts the old target back. — Undo, without retypingUndo puts back the value a change replaced, through the same confirm.

Undo, without retypingUndo puts back the value a change replaced, through the same confirm.

How it decides

Suggested by rule, checked before it is sent.

Suggestions are worked out by rule each morning and ranked by the money at stake: a bid cut toward your target CPA on a keyword with a manual bid, at most 30% at a time and only ever lower; a pause for a keyword or ad that spent the equivalent of 40 US dollars over 50 days with no conversion; a budget move within an account, from a campaign that leaves its budget unspent to one held back by it. Strength comes from the figures, not a model.

Before a control’s change is sent, Adintel reads the account from Google, not its own copy, shows each item as it is now and as it will be, and asks Google to check the exact change without making it. When you send, it reads Google once more and leaves alone anything changed since you looked.

Changes that can only cut spend may go several at once. A change of an amount, or one that can raise spend, goes one at a time, and the amount is yours to type.

The full rules

What you can do from it

Pause or enable a campaign, change its daily budget or target, and switch AI Max on a Search campaign, from the Overview or a briefing item.
Pause several ad groups, keywords or asset groups at once.
Apply a suggestion as it stands, or Adjust it to your own amount, with a reason if you want one.
Undo a change Adintel made, or put back what Google’s auto-apply changed, through the same confirm.
See every change in the Timeline’s Made by Adintel view, with the reason for each, ready to print.

What it will not do

It only ever lowers a bid, and suggests none where Google sets the bids, a keyword takes its ad group’s bid, or the goal is a return on ad spend.
A suggestion from Actions, a decision in triage and a change on the search terms page are sent on your click and logged, without asking Google to check them first as the controls do.
It never fills in an amount for you.
It does not change other campaign types, budgets that are not daily, or a target set on a shared bid strategy; those are changed in Google Ads.
Undo never overwrites a change made in Google Ads since without your tick.

Questions

Questions about actions and controls

What are strength and impact?

Strength is worked out from the figures: how far past its threshold the case sits, how large the change is and how many days of data support it, so the same figures always give the same strength. Impact is the money at stake: what a lower bid saves a day, a pause’s spend over 50 days, or the daily amount a budget move shifts.

Why was a suggestion withdrawn?

Each morning every waiting suggestion is checked against its own rule again. One whose case no longer holds, because the keyword was paused, it converted or its spend fell below the line, leaves the queue with the reason.

Can I undo a change?

The latest change Adintel made on an item shows under its control with Undo, which puts back the value it replaced without your retyping it. A change cannot be undone once its item is removed, or once the campaign’s bid strategy changes, and Undo still works while your plan is paused or after your trial ends.

Why does an account have few suggestions?

The rules only suggest what they can stand behind. An account that is all Performance Max has no keywords or ads, so only budget moves can apply there, and a bid cut needs manual bidding and a target CPA. An empty Actions page can be the right answer.

See a campaign’s controls on a real account.