Every account you run on one page, the ones that need you first.
Each account you monitor has a card: its spend for the window against the period before, its clicks, conversions, value and return, a light read by fixed thresholds, and its pace against its daily budgets. Sorted by status, the accounts that need you come first, and each opens on the window you chose.
A card per account, with its light and its pace.
Each card holds the account’s figures for the window you choose, its light, the pacing bar and, with a monthly budget set, the month’s line. The demo reaches one account, so its page holds one card.
Read by fixed thresholds, on the window you choose.
The light is a quick read. Attention: spend fell below half of the period before, or the account is spending more than 30% above its daily budgets’ pace. Drifting: more than 10% above pace, or its budget-led campaigns spending under 70% of theirs. Otherwise Healthy.
The pacing bar sets all the spend against what the daily budgets would have spent over the window’s fully synced days: green on pace, amber past 110% or with the budget-led campaigns under 70%, red past 130%. A campaign bidding to a target CPA or ROAS that spends under its budget is its target working, and the bar says so rather than calling it a pacing issue.
With a monthly budget in business context, the month’s line shows where the month ends at the last 7 days’ rate. It turns amber only when that is more than 15% away and most of the spend is on budget-led campaigns.
The full rules
What you can do from it
- Choose the window once, 7, 14 or 30 days, this week or a range of your own, and every account you open from the page opens on it.
- Sort by status, the accounts that need you first, or by spend.
- Set a monthly budget in business context, and each card shows where the month will end.
- Watch the accounts a team gave you beside your own.
What it will not do
- The light never stands in for anomalies: departures from each campaign’s own normal are judged on Anomalies and in your briefing.
- It never calls a campaign on target bids that spends under its budget a pacing problem.
- The month’s line is never amber when at least half the month’s spend bids to targets.
- It lists only the accounts you choose to monitor, and your plan counts only those.
Questions about the Accounts page
What does each light mean?
Attention: spend fell below half of the period before, or the account is spending more than 30% above its daily budgets’ pace. Drifting: more than 10% above pace, or the budget-led campaigns under 70% of theirs. Healthy: neither. No spend: nothing spent in the window. Inactive: connected, but Google does not serve the account.
Why is the bar amber at 85%?
Under-pace is judged on the budget-led campaigns alone, so the bar can read 85% overall while they run at 62%; the note under it then gives their own pace.
Which accounts are on the page?
Every account you monitor, and the ones a team gave you while you watch them. Accounts Google no longer serves are folded away at the foot, marked connected, not serving.
See the Accounts page on a real account.
A real Google Ads account, read only, with nothing to sign up for or connect. The free trial is 14 days on up to 10 of your own accounts, with no card.