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For businesses running their own ads

Know when your Google Ads account needs you, and when it doesn’t.

Each morning Adintel judges every campaign against its own normal and brings you at most five things, with the evidence; a quiet morning has none. It checks search terms against what you sell, judges Google’s recommendations against your goal and break-even, and changes nothing until you click.

1What you sell

Search terms checked against what you sell.

Each term is checked against the products your account served, its categories, keywords, ad headlines and landing pages, and the business context you give it, then sorted into negatives, opportunities and judgment calls for you to decide. Your decisions stick.

Kin & NestTriageDemo
The demo account’s Triage: negatives, judgment calls and opportunities in three columns.
2Google’s advice

Google’s recommendations judged against your goal and break-even.

Each recommendation Google sends is judged by rule: worth acting on, dismiss, or your call, with the reason. Google’s own estimate is quoted and never decides, and no language model is involved. Dismiss the ones you don’t want from Adintel, and see which auto-apply types are on.

Kin & NestRecommendationsDemo
The demo account’s Recommendations: the ones Adintel says to dismiss, each with its reason.
3Profit

Your break-even from your margin, and the campaigns below it.

Give your gross margin and Adintel works out your break-even: a 25% margin breaks even at a ROAS of 400%. Each target is read against what it delivered once settled, and the campaigns selling below break-even are named.

Kin & NestAuditDemo
An audit finding on the demo account: a campaign returning less than its break-even, with what to do.
Questions

What to ask before you connect your account.

Can I use it on one account?

Yes. Adintel reads every account you choose, one or many. Every plan is the whole product, and Starter covers up to 10.

Will it change my ads on its own?

No. Nothing reaches Google Ads without your click, and there is no automatic mode and no setting to turn one on. Every change is logged, and Undo puts back the value a change replaced.

What does Adintel get access to?

Adintel asks Google, on Google’s own consent screen, for the one permission the Google Ads API has, which covers reading and changing. It reads the accounts you choose and changes them only when you approve a change. Adintel has completed Google’s OAuth verification for that permission.

How do I know why it says something?

Every finding shows its evidence, and the rules behind each decision are published in the help centre. Ask Adintel answers from the help and your own account, and cites each source.

What if I stop?

Cancel from Billing, at the end of the period you paid for. Everything stays readable for 30 days, and a plan chosen within them picks up where it left off; then the synced data is deleted and Google access revoked.

The plan that fits

Starter covers up to 10 accounts.

Every plan is the whole product, with as many teammates as you like. One account or ten, Starter is the same plan.

Compare plans

Starter

Up to 10 monitored accountsAs many teammates as you like

$99a month

or $990 a year, two months free

Start free trial

14 days free on up to 10 accounts. No card needed.

See a real account’s morning briefing, read only.

A real Google Ads account, read only, with nothing to sign up for or connect. The free trial is 14 days on up to 10 of your own accounts, with no card.