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The briefing email

When the briefing email arrives, what it carries, where its links go, and the three ways to turn it off.

Reviewed 22 October 2026

When does it arrive?

Each morning, right after your briefing is composed, a little after 08:00 UTC. One email per briefing. If the briefing could not be composed, no email goes.

What does it carry?

Your briefing's items in their order, each with its headline, the account and campaign, why it matters, what is at stake, and a link to where it is worked: the anomaly, the AI Max terms, Conversions, the campaign, the account's Overview, Google's changes on the Timeline, Actions or triage. Then a link to the whole briefing. On a quiet morning the email is one line, Nothing crossed the line yesterday, naming the accounts it covered, so silence never reads as a fault.

How do I turn it off?

Any of three ways:

  • The footer's Turn it off link. It opens a page that shows the email's setting as it stands and changes it only when you click, so a mail scanner opening the link cannot switch you off.
  • Your mail app's unsubscribe option, beside the sender.
  • Email me this briefing each morning at the foot of the briefing page.

Turning it off stops only the email; your briefing is still composed every morning in Adintel. Turn it back on from the page the Turn it off link opens, or from the briefing page.